In 2019, Corona Canada replaced all plastic packaging on its cans on Canadian store shelves with new cardboard packaging. Launching June 2022, in partnership with Rio TintoThis link redirects to another website in a new tab., Corona Canada furthers its packaging commitment by becoming the first Canadian beverage brand to produce specially marked cans made from low-carbon aluminum that leverages ELYSIS™ technology.
Currently, around 70 per cent of the aluminum used in beverage cans produced in North America is made with recycled aluminum. Pairing this recycled content with Rio Tinto’s low-carbon aluminum –– reduces carbon emissions by more than 30 per cent.*
The cans also leverage ELYSISThis link redirects to another website in a new tab.™ technology, a disruptive zero carbon aluminum smelting technology created in partnership between Rio Tinto and Alcoa. Rio Tinto is committed to providing transparency, traceability, and provenance across their aluminium value chain with an advanced blockchain technology called STARTThis link redirects to another website in a new tab.*.
As part of this limited release, 1.2 million specially marked cans produced through the partnership will be available in Ontario this summer, while supplies last. Find them in the LCBO and select grocery banners across the province.
*Compared to our current Corona Extra cans using traditional manufacturing techniques in North America.
Powered by blockchain technology, START provides transparency, traceability, and provenance across the aluminium value chain so that customers and end users can see key environmental, social, and governance (ESG) information. START tells the entire story—from mine to market—of sustainable aluminium orders from Rio Tinto.